Advertising and branding// brand extension// concept design
Continuing from the vans dial 360 product and brand extension, this brief focused on creating a series of advertising campaigns based on my chosen tagline 'FOR THE RISK TAKERS' focusing on the more extreme sports like snowboarding and skateboarding with the use of imagery that represents this theme throughout these advertisements
I also decided to produce a series of social media advertisements within this brief utilizing the same imagery as the billboard advertisements to link the physical adverts to the social media adverts.
