DATA VISUALIZATION// FASHION DESIGN// PHOTOGRAPHY// ADVERTISING
THE WEATHER COLLECTION IS A CONCEPT FASHION LINE BASED ON A SERIES OF DATA VISUALIZATIONS OBSERVING WHAT PEOPLE WERE WEARING IN Relation to the weather over a period of time. The brief challenged me to visualize any data of my choosing, so I DECIDED TO OBSERVE WHAT PEOPLE WERE WEARING IN RELATION TO THE WEATHER IN TWO PROMINENT AREAS AROUND GREENWICH, THESE BEING GREENWICH PARK AND THE CUTTY SARK. I DECIDED TO CATEGORIZE THE INFORMATION I COLLECTED, FOCUSING PRIMARILY ON JACKETS, JUMPERS, LONG SLEEVE SHIRTS AND T-SHIRTS TO DETERMINE WHICH CATEGORY WAS THE MOST POPULAR.
AFTER COLLECTING A VAST AMOUNT OF INFORMATION, I CONCUDED THAT JACKETS WERE THE MOST POPULAR ITEM OF CLOTHING WORN BY INDIVIDUALS DURING THIS PERIOD OF DATA COLLECTION. I THEN DECIDED TO DEVELOP THIS CONCEPT FURTHER BY FOCUSING ON SPECIFIC STYLES OF JACKETS AND WHAT COLOURS THESE JACKETS WERE. I CATEGORIZED THIS INFORMATION INTO POPULAR JACKET STYLES INCLUDING PUFFER JACKETS, BOMBER JACKETS AND RAIN JACKETS.
TO VISUALIZE THE DATA I HAD COLLECTED, I DECIDED TO MAKE A JACKET INFORMED BY THIS DATA. EACH SEGMENT OF THE JACKET REPRESENTS THE POPULARITY OF A SPECIFIC STYLE OF JACKET AS WELL AS THE MOST POPULAR COLOUR OF THAT JACKET STYLE, FOR EXAMPLE, A SMALLER SEGMENT OF THE OVERALL JACKET REPRESENTS THAT WHITE BOMBER JACKETS WERE POPULAR WITH ABOUT 5% POPULARITY COMPARED TO A BIGGER SEGMENT OF THE OVERALL JACKET REPRESENTING THAT LIGHT BLUE RAINJACKETS WERE EVEN MORE POPULAR WITH A 20-25% RATE OF POPULARITY.
ONCE I HAD PHYSICALLY Manifested this data into a wearable jacket, I DECIDED TO PRESENT THE OVERALL PIECE AS A FASHION ADVERTISIMENT, DRAWING INSPIRATION FROM VARIOUS STREETSTYLE FASHION BRAND ADVERTISMENTS.
